In five Chinese cities, Tesla has launched their own wrap service at Tesla Service Centers. Tesla only currently offers five different colors, and many Tesla owners use aftermarket wraps to customize their car and choose from a wider range of colors. Wraps are beneficial to the owner because they are just a thin layer of vinyl over the original paint, and a wrap done properly will not damage the paint and is easily removable. This is not the first time that Tesla has hinted at possibly wrapping cars themselves, as Tesla CEO Elon Musk previously stated that with the Cybertruck body panels, they would need to be wrapped, and could not be painted. This could just be a sort of test-run of how they would be able to wrap cars at their Service Centers and make more money through that.
The European car market is very different from the American car market in many ways, most notably sizing. European buyers tend to buy much smaller cars than Americans, which could possibly create a problem for Tesla’s upcoming Cybertruck. Although the truck will most likely be manufactured in America, Tesla always wants to reap the benefits of selling cars in Europe as well. Elon Musk recently stated that even reducing the size of the Cybertruck by 3% is too much, even though the Cybertruck prototype was even big for a pickup. When asked on Twitter if Musk would consider making a smaller version of the Cybertruck for the European market he stated, “Highly likely down the road.” Even if Tesla ultimately does make a smaller version of the Cybertruck, it would take a while for it to come out as the target market with the upcoming vehicle is Americans.